Strategy is not just planning, it’s transformation. A strategy is a plan of action, or a set of coordinated actions used to achieve a strategic goal. Strategies are usually created to improve an organization’s performance. A strategic goal incorporates all the key elements of an organization's values and vision. Strategy is at the core of an organization and without a good strategy, no performance will be achieved. Strategic plans help organizations to reach their goals. These goals will be achieved when there is a good synergy between the different departments in an organization. Different people have different working styles. For some, it is important to focus on the big picture, while for others, it is important to focus on small details. A strategy is not only about planning but also about transformation, because transformation is what makes the strategy work. Strategy is not just planning, it’s about people. Successful strategy involves both analysis and action.